Collecting NOs is an acceptance that there’s a very good chance your prospect is going to say “no” to your offer. For this theory to work, you must put your best foot forward and give a great presentation with the utmost enthusiasm. If you do this and you do it a lot you’ll start turning more of those NOs into YESs.
The reason for this change is because of an increase in your confidence. If deep down you’re not caring about rejection anymore you’re actually building confidence. “There’s a conviction in confidence.” This is one of my favourite sayings and it absolutely works. Have you ever noticed the friend that ‘picks up’ the most is usually the most confident? That’s because they’re the most convincing. People are also attracted to confidence. ‘Confident’ not ‘cocky’!